Lesson 1 of 3 · Strategy and KPIs made simple
From vision to clear goals
From vision to clear goals
A strategy only works when everyone understands the goals. In this lesson you will turn a vision into a few clear goals.
Three questions every strategy answers
- 1
Where are we now?
Today's results, strengths and gaps.
- 2
Where do we want to be?
The vision and a few clear goals.
- 3
How will we get there?
The projects, owners and measures.
Vague or clear?
Match each goal to how it is written.
All matched. Well done!
Show the answers
- Improve services: Too vague
- Complete 90% of licence requests online within one day by 2028: Clear
- Run 40 workshops this year: An activity, not a goal
Every goal needs three things
Tap each card to open it.
1An owner
One person who answers for progress.
2Projects
The work that will deliver the goal.
3A measure
A way to see whether you are getting closer.
Quick check
How many strategic goals should an entity have?
Show the answer
A few, clear goals linked to its purpose. Few, clear goals focus people and budgets. Long lists spread effort too thin.
Leana's tip
Test each goal with a simple question: could a new employee read it and know whether we met it? If not, make it more specific.
What to remember
- A strategy answers: where are we, where do we want to be, how do we get there.
- Good goals are few, clear and linked to the entity's purpose.
- Each goal needs an owner, projects and a measure.