Privacy policy
This policy explains what personal information Applause Consulting (“we”) collects on applause.ae and in Applause Academy, why we need it, who helps us handle it and what you can ask us to do with it. We follow the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021).
What we collect
- Contact form: your name, email, phone number (optional), the service you are interested in and your message.
- Academy account: your email address and the name you give us in English and Arabic.
- Sign-in: a one-time 6-digit code, stored only in coded form and valid for 10 minutes. If you sign in with Google, Google shares your name and email with us.
- Learning: the lessons you finish, your quiz scores, your certificates and, for uploaded courses, where you stopped in a lesson.
- Purchases: what you bought, when, and the payment reference. Card details are entered on Stripe’s page; we never see or store your card number.
- Leana: what you type or say to our AI coach is used to produce her answer.
Why we use it
- To answer your message or quote request.
- To sign you in, give you the courses you are entitled to, save your progress and issue your certificates.
- To take payment, send receipts and keep the records the law requires.
- To improve our courses and fix problems.
We do not sell your information, show you advertising or use advertising or tracking cookies.
Who helps us
We use these services to run the website. They only use your information to provide their service to us.
- Vercel: hosting the website and storing course files.
- Neon: the Academy database.
- Resend: sending sign-in codes by email.
- Stripe: card payments and receipts.
- Google: only if you choose “Sign in with Google”.
- Web3Forms: sending contact form messages to our inbox.
- An AI model provider: producing Leana’s answers.
Where your information is kept
Some of these services store information on servers outside the UAE, for example in the United States or Europe. We choose providers that protect information to a standard similar to UAE law.
What other people can see
- Certificates: anyone who has your certificate link or code can check it. It shows your name, the course and the date.
- Leaderboard: other learners see your first name, initial and points only if you tick “Show my first name on the leaderboard”. You can untick it at any time on My account.
Cookies and storage on your device
- A sign-in cookie that keeps you signed in for up to 30 days.
- A cart cookie that remembers the courses in your cart for up to 30 days.
- Short-lived cookies used only while you sign in.
- Your accessibility and voice settings, saved on your device only.
These are needed for the website to work, so we do not ask for consent to use them.
How long we keep it
We keep your Academy account, progress and certificates until you ask us to delete them. Purchase records are kept for as long as UAE tax law requires. Contact form messages are kept in our email for as long as we need them to deal with your request.
Your rights
You can ask us for a copy of your information, to correct it, or to delete your account. You can change your name yourself on My account. Email us and we will reply within 30 days.
Children
Our courses are for adults. Anyone under 18 should use Applause Academy only with a parent’s or guardian’s permission.
Changes and contact
If we change this policy, we will update this page and the date below. For any question about your information, email us at the address below.
johanna@applause.ae · +971 50 900 9795
Last updated: November 2026.